Brand Partner
Amazon · Website · Walmart
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évolis
Hair care · evolisproducts.com · Amazon · Walmart
$48.2K
Month-to-Date Revenue
3
Channels
19
Active SKUs (with Sales)
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Revenue by Channel — Month to Date
Monthly Revenue Trend
Top Selling Products (by Units, all channels, Month to Date)
| # | Product | Amazon | Website | Walmart | Total Units | Ads (Amazon) | Organic |
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Inventory
Amazon Products Cache · Days of inventory = sellable units ÷ (90-day purchased units ÷ 90)
Warehouse Snapshot
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Unscored
OOS = 0 units available
Critical ≤30 days
Low 31–60 days
Stable 61–89 days
Healthy 90+ days
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ℹ SKUs with no purchases in the last 90 days aren't scored (no denominator to compute against) — shown as "Unscored," not miscounted into Critical or Healthy.
ℹ A SKU counts as out of stock on any day Available (total_quantity) = 0. Consecutive OOS days group into one incident; a later recurrence is a new incident, not a merge. Missing daily-log rows are skipped over rather than treated as a break in the streak. This log is only as complete as the daily history that's actually been logged — it can't retroactively know about stockouts from before sync-products.js started recording this data.
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Fulfillment
ShipStation · Processing performance
Shipped Website Orders • Last 30 Days
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Our Fulfillment Promise · Last 7 Days
100%
Same Day Fulfilled · weekday orders before 1p
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Business days · weekends excluded
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Units received this month
Website Orders Shipped by Date · Last 30 Days
Website Orders by State · Last 30 Days
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Sales
May 1 – May 31, 2026 · Last full month
◎ Draft
Monthly Overview
Monthly
Partnership
Report
Partnership
Report
A brief overview of sales performance, ad investments, brand stewardship activities, and upcoming growth opportunities.
BRAND PERFORMANCE REPORT · May 2026
Executive Summary
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WEB — evolisproducts.com
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Walmart
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Sales
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Monthly Overview
Monthly
Partnership
Report
Partnership
Report
A brief overview of sales performance, ad investments, brand stewardship activities, and upcoming growth opportunities.
BRAND PERFORMANCE REPORT · Loading…
Executive Summary
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WEB — evolisproducts.com
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Marketing
Brand stewardship · Growth opportunities
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Shipped Website Orders
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Our Fulfillment Promise
100%
Same Day Fulfilled · weekday orders before 1p
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Key Performance Metrics
% Revenue Invested
5%
Amazon Fees
$613.86
% Units from Ads
26%
Ad Clicks
272
0% MOM
Ad Impressions
85K
▼ 38% MOM
Marketing Strategy
Listing Optimized
Complete
Keywords Optimized
Complete
Images Optimized
Complete
Subscribe & Save
Active Subscriptions
123
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Subscribe & Save Retention (90 Days)
70%
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Active Subscriptions by Month
Future Opportunities
Up to 4 opportunity cards. Leave a card's Title blank to leave it out of the report entirely. Subtitle is optional — if left blank, the body text sits directly under the title.
Marketing
Brand stewardship · Growth opportunities
Shipped Orders · Last 30 Days
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Our Fulfillment Promise · Last 7 Days
100%
Same Day Fulfilled · weekday orders before 1p
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Key Performance Metrics
% Revenue Invested
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Amazon Fees
$613.86
% Units from Ads
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Marketing Strategy
Listing Optimized
Complete
Keywords Optimized
Complete
Images Optimized
Complete
Subscribe & Save
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Active Subscriptions by Month
Future Opportunities
Inventory
Consignment stock levels · Inbound shipment tracking
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10 units or fewer
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ℹ Inbound will populate once an ASN is uploaded for that SKU.
Upload a CSV to notify Medaltus of incoming inventory. Track open and received shipments here.
Events
Promotional event performance & strategy
Event Strategy
Amazon Prime Day
June 23 – 26, 2026
20%OFF
Promotional Strategy
Full catalog · Prime Exclusive Discount
Phase 01Lead Up
Prepare
01
Listings & SEO
Refresh listing content, images, and A+ Content to ensure maximum search visibility and conversion readiness before traffic surges.
02
Advertising
Gradually increase budgets 1.5–3x and bids 10%+ in the 7–14 days prior to warm the algorithm and activate event-specific campaigns.
03
Promotions & Pricing
Finalize Prime Exclusive Discounts and confirm all deals are submitted, eligible, and approved with sufficient lead time.
04
Inventory & Operations
Confirm FBA stock coverage, inbound timelines, and buffer inventory levels to prevent sell-outs during peak demand.
05
Creative & Storefront
Upload refreshed imagery and add promotional banners and curated storefront landing pages optimized for high-traffic event conditions.
06
Content Health Check
Resolve any listing suppressions, Q&A gaps, and negative review flags before traffic surges — a suppressed listing during Prime Day is a direct missed opportunity.
Phase 02During
Execute
01
Real-Time Ad Optimization
Increase budgets 2–4x and bids 20%+ as CPCs rise. Reallocate spend to top performers in real time across all ad placements.
02
Deal & Buy Box Monitoring
Ensure all discounts are active and the Buy Box is stable. Resolve any pricing issues immediately — lost Buy Box is direct lost revenue.
03
Listing & Inventory Health
Monitor for suppressed listings and low-inventory alerts in real time to prevent conversion interruptions across the event window.
04
Performance Tracking
Watch sessions, conversion rate, ACOS, and sell-through velocity continuously. Make decisions from live data, not post-event analysis.
Phase 03Lead Out
Capitalize
01
Retargeting & Display
Run Sponsored Display ads to re-engage shoppers who viewed but didn't convert during the event window.
02
Listing Refinement
Update keywords and creatives using what actually converted during the event — real data is the best optimization input.
03
Brand Halo Expansion
Capitalize on new-to-brand traffic with cross-sell and complementary product campaigns to increase basket size.
04
Inventory Replenishment
Adjust restock strategies based on post-event velocity and new customer acquisition rates.
05
Review Acceleration
Activate follow-up sequences to drive organic review growth from event purchasers — the highest-quality acquisition window of the year.
06
Comprehensive Reporting
Deliver clear post-event analysis — what worked, what didn't, and how to capitalize on gains for the next event cycle.
Strategic Outlook
Prime Day is the highest-traffic sales event of the year on Amazon. The brands that win invest in the 2–3 weeks prior and capitalize in the week after. Preparation, real-time agility, and disciplined follow-through are the three variables we control.
Big Spring Sale
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Executive Summary
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Prime Day
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Black Friday & Cyber Monday
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Insights
Brand intelligence, product analysis, and listing health
May 2026 — Key Takeaway
Organic momentum is carrying performance as ad spend moderates. Reverse Shampoo Travel Size is the breakout SKU across all channels. Subscription retention at 70% signals strong brand loyalty.
May 1 – May 31, 2026 · Data reflects last full calendar month
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Brand at a Glance
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This Month's Priority Actions
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Performance
Reverse EVO0001 | Promote EVO0005 | Prevent EVO0009 | |
|---|---|---|---|
| BSR | — | — | — |
| Sessions | — | — | — |
| Units | — | — | — |
| Revenue | — | — | — |
| Conversion | — | — | — |
| Rating | 4.1 ★ (63) | 4.1 ★ (63) | 4.1 ★ (63) |
Product Portfolio
Reverse Activator
HEALTHYSanguisorba OfficinalisSwertia Chirata ExtractRosa Multiflora (FGF5 inhibitor)Hydrolyzed KeratinHydrolyzed Wheat ProteinRosemary Leaf OilVitamin EVitamin C
View full INCI
WATER (AQUA), ALCOHOL DENAT, BUTYLENE GLYCOL, ROSA MULTIFLORA EXTRACT, POTERIUM OFFICINALE ROOT EXTRACT, PANTHENYL ETHYL ETHER, SALICYLIC ACID, FRAGRANCE, GLYCYRRHETINIC ACID, SWERTIA CHIRATA EXTRACT, CITRIC ACID, SODIUM CITRATE, HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, CANANGA ODORATA OIL, ROSMARINUS OFFICINALIS LEAF OIL, LAVANDULA ANGUSTIFOLIA OIL
UseApply twice daily to scalp on wet or dry hair. Use self-dosing pipette — 1 tube front-to-back, 1 tube side-to-side. Targets thinning hair, postpartum shedding, age-related hair loss.
Benefits3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss"
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
Promote Activator
WATCHSanguisorba OfficinalisRosa Multiflora (FGF5 inhibitor)Baobab OilRosemary Leaf OilGreen Tea ExtractFlaxseed OilPro-Vitamin B5
View full INCI
ALCOHOL, ASCORBYL PALMITATE, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CANANGA ODORATA FLOWER OIL, CITRIC ACID, FRAGRANCE, GARCINIA MANGOSTANA PEEL EXTRACT, GLYCYRRHETINIC ACID, LAVANDULA ANGUSTIFOLIA OIL, LINUM USITATISSIMUM SEED OIL, LYCIUM BARBARUM FRUIT EXTRACT, PANTHENYL ETHYL ETHER, PUNICA GRANATUM EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, ROSMARINUS OFFICINALIS LEAF OIL, SANGUISORBA OFFICINALIS ROOT EXTRACT, SODIUM CITRATE, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, WATER (AQUA)
UseApply twice daily to scalp. Use self-dosing pipette for precise application. Targets breakage prevention, promotes longer stronger hair. 1 bottle = 6–8 weeks.
Benefits3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss" · 2024 People.com Lengthening Award
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
Prevent Activator
CRITICALSanguisorba OfficinalisRosa Multiflora (FGF5 inhibitor)Rosemary Leaf OilGreen Tea ExtractMangosteen ExtractFlaxseed OilGoji Berry ExtractPomegranate ExtractYlang Ylang OilLavender Oil
View full INCI
WATER (AQUA), ALCOHOL DENAT, BUTYLENE GLYCOL, ROSA MULTIFLORA EXTRACT, POTERIUM OFFICINALE ROOT EXTRACT, PANTHENYL ETHYL ETHER, FRAGRANCE, GLYCYRRHETINIC ACID, SWERTIA CHIRATA EXTRACT, CITRIC ACID, SODIUM CITRATE, LYCIUM BARBARUM FRUIT EXTRACT, GARCINIA MANGOSTANA PEEL EXTRACT, LINUM USITATISSIMIM (FLAXSEED OIL), PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, CANANGA ODORATA OIL, ROSMARINUS OFFICINALIS LEAF OIL, LAVANDULA ANGUSTIFOLIA OIL
UseApply twice daily. For sensitive, dry, or oily scalps. Ideal for early signs of thinning or family history of hair loss. Use self-dosing pipette, 1 bottle = 6–8 weeks.
Benefits3 independent clinical studies · AskMen Grooming Awards "Best Natural Alternative for Hair Loss" (2018)
Paraben-FreeSulfate-FreeSilicone-FreePhthalate-FreeColor-SafeCruelty-Free
Competitive Price Context
Keyword Strategy
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Competitive Landscape
Data: Helium 10 · Live from the competitor research sheet · This is the shared competitive set évolis competes against brand-wide — same live tables now repeated on the Shampoos, Conditioners, Hair Masks, and Dry Shampoo tabs.
Current Competitors
| ASIN | Brand / Product | Price | Rating | Reviews | BSR | Threat |
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Category Leaders
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Key differentiation: No direct competitor targets the hair follicle's stop-signal (FGF5). Every other product stimulates, nourishes, or supplements — évolis is the only brand that targets the biological trigger of the shedding phase itself. In buyer language: "most products feed your hair. We stop it from falling."
Product Portfolio
Reverse Shampoo
View full INCI
Use—
Benefits—
Competitive Price Context
Promote Shampoo
View full INCI
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Benefits—
Competitive Price Context
Prevent Shampoo
View full INCI
Use—
Benefits—
Competitive Price Context
Reverse Shampoo — Travel Size
View full INCI
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Benefits—
Competitive Price Context
Promote Shampoo — Travel Size
View full INCI
Use—
Benefits—
Competitive Price Context
Keyword Strategy
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Competitive Landscape
Data: Helium 10 · Live from the competitor research sheet · Same competitive set évolis competes against brand-wide, shown here for the Shampoos category.
Current Competitors
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Category Leaders
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Product Portfolio
Reverse Conditioner
View full INCI
Use—
Benefits—
Competitive Price Context
Promote Conditioner
View full INCI
Use—
Benefits—
Competitive Price Context
Prevent Conditioner
View full INCI
Use—
Benefits—
Competitive Price Context
Reverse Conditioner — Travel Size
View full INCI
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Benefits—
Competitive Price Context
Promote Conditioner — Travel Size
View full INCI
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Benefits—
Competitive Price Context
Keyword Strategy
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Competitive Landscape
Data: Helium 10 · Live from the competitor research sheet · Same competitive set évolis competes against brand-wide, shown here for the Conditioners category.
Current Competitors
| ASIN | Brand / Product | Price | Rating | Reviews | BSR | Threat |
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Category Leaders
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Product Portfolio
Reverse Hair Mask
View full INCI
Use—
Benefits—
Competitive Price Context
Promote Hair Mask
View full INCI
Use—
Benefits—
Competitive Price Context
Promote Hair Mask — Travel Size
View full INCI
Use—
Benefits—
Competitive Price Context
Reverse Hair Mask — Travel Size
View full INCI
Use—
Benefits—
Competitive Price Context
Keyword Strategy
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Competitive Landscape
Data: Helium 10 · Live from the competitor research sheet · Same competitive set évolis competes against brand-wide, shown here for the Hair Masks category.
Current Competitors
| ASIN | Brand / Product | Price | Rating | Reviews | BSR | Threat |
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Category Leaders
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Product Portfolio
Style + Treat Dry Shampoo
View full INCI
Use—
Benefits—
Competitive Price Context
Keyword Strategy
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Competitive Landscape
Data: Helium 10 · Live from the competitor research sheet · Same competitive set évolis competes against brand-wide, shown here for the Dry Shampoo category.
Current Competitors
| ASIN | Brand / Product | Price | Rating | Reviews | BSR | Threat |
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Category Leaders
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Star Rating Distribution — Activators
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VOC Themes — Activators
📋 Not automated yet — planned to pull from the Insights Log sheet (organic/PPC "wins" and "risks" from the weekly Run Analysis cron) so themes stay current without manual tagging. Coming later.
Select Reviews — Reverse Activator (B08BJBM77V)
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Select Reviews — Promote Activator (B07SG6S4VV)
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Select Reviews — Prevent Activator (B07SJ8K9HS)
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Star Rating Distribution — Shampoos
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VOC Themes — Shampoos
📋 Not automated yet — planned to pull from the Insights Log sheet (organic/PPC "wins" and "risks" from the weekly Run Analysis cron) so themes stay current without manual tagging. Coming later.
Select Reviews — Reverse Shampoo (B07S8QJSNP)
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Select Reviews — Promote Shampoo (B07S9SZ56F)
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Select Reviews — Prevent Shampoo (B07S7RLWVK)
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Select Reviews — Reverse Shampoo — Travel Size (B0C634RF2M)
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Select Reviews — Promote Shampoo — Travel Size (B0C62SD751)
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Star Rating Distribution — Conditioners
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VOC Themes — Conditioners
📋 Not automated yet — planned to pull from the Insights Log sheet (organic/PPC "wins" and "risks" from the weekly Run Analysis cron) so themes stay current without manual tagging. Coming later.
Select Reviews — Reverse Conditioner (B07S7RLBVV)
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Select Reviews — Promote Conditioner (B07SBWSJXP)
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Select Reviews — Prevent Conditioner (B07SBWS4BS)
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Select Reviews — Reverse Conditioner — Travel Size (B0C633C5MS)
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Select Reviews — Promote Conditioner — Travel Size (B0C63177RS)
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Star Rating Distribution — Hair Masks
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VOC Themes — Hair Masks
📋 Not automated yet — planned to pull from the Insights Log sheet (organic/PPC "wins" and "risks" from the weekly Run Analysis cron) so themes stay current without manual tagging. Coming later.
Select Reviews — Reverse Hair Mask (B07S7RLM1R)
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Select Reviews — Promote Hair Mask (B07S7RKMZC)
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Select Reviews — Promote Hair Mask — Travel Size (B0C62QRGVX)
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Select Reviews — Reverse Hair Mask — Travel Size (B0C63BJKBF)
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Star Rating Distribution — Dry Shampoo
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VOC Themes — Dry Shampoo
📋 Not automated yet — planned to pull from the Insights Log sheet (organic/PPC "wins" and "risks" from the weekly Run Analysis cron) so themes stay current without manual tagging. Coming later.
Select Reviews — Style + Treat Dry Shampoo (B08BGCRKTV)
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Weekly Brand Analysis
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Listing Audit
Live listing copy · Title · Item Highlights · Bullets 1–5 · Description · Backend Keywords
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Reverse Activator
Hero Actives
Active Title
≤200 chars · 166 chars used
1
évolis Reverse Activator — Hair Growth Serum for Thinning Hair & Postpartum Shedding — Targets the Stop-Growing Signal in Your Follicle, Clinically Tested (1.7 fl oz)
Within 75-char July 2026 limit. "Clinically Tested" and core benefit both present. thinning hair hair growth serum postpartum shedding activator
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 140 chars used
2
Clinically tested formula that reverses thinning and supports visible hair growth using FGF5-blocking technology. Clean, scalp-safe formula.
Concise and benefit-led. Consider adding "postpartum" for high-intent buyer.
Active Bullet Points
BULLET 1
1
CLINICALLY TESTED HAIR GROWTH SERUM FOR THINNING HAIR: In 3 independent studies, 95% of users reported visibly thicker hair within 90 days and 97% noticed significantly reduced shedding by 120 days. Reverse Activator targets thinning hair, postpartum hair loss, and age-related shedding by addressing the root biological cause — not just the symptom. Developed by hair biologists.
Clinical stats and target audience both present. FGF5 mechanism clearly introduced. thinning hair postpartum hair loss 95% in 90 days
BULLET 2
2
THE SCIENCE BEHIND THE RESULTS — YOUR HAIR HAS A "STOP GROWING" SIGNAL: Every hair follicle receives a biological signal — driven by a protein called FGF5 — that tells it to stop growing and begin shedding. Most hair loss products ignore this. Reverse Activator's proprietary blend of Sanguisorba Officinalis, Swertia Chirata, and Rosa Multiflora (Japanese Tea Rose) blocks that signal — keeping each follicle in the active growth phase longer.
Science story told in plain language. Differentiates from all competitors. FGF5 blocker Sanguisorba Officinalis Rosa Multiflora
BULLET 3
3
KERATIN + WHEAT PROTEIN SCALP SERUM FOR HAIR GROWTH: Formulated with keratin, hydrolyzed wheat protein, and a full antioxidant complex, this lightweight, non-greasy serum strengthens each strand from root to tip while the growth-phase-extending botanicals work at the follicle level. Apply twice daily with the precision self-dosing pipette — one bottle lasts 6–8 weeks.
Keratin + wheat protein keywords present. keratin hair treatment scalp serum hair serum
BULLET 4
4
HAIR GROWTH ACCELERATOR FOR WOMEN & MEN — ALL HAIR TYPES: Reverse Activator works across all hair types — fine, thick, color-treated, natural. Safe for daily use with no known dependency or rebound shedding (unlike Minoxidil). Works as a hair loss serum, scalp oil, and hair thickening products for women dealing with hormonal or age-related thinning. Start seeing results in 4–8 weeks; full clinical results at 90–120 days.
"Hair growth accelerator" in copy — 51.3% ABA. Minoxidil differentiation explicit. hair growth accelerator hair thickening products for women scalp oil
BULLET 5
5
DEVELOPED BY HAIR BIOLOGISTS — CLEAN, PROFESSIONAL FORMULA: Infused with rosemary oil for hair growth and free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. No minoxidil. No hormones. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Winner: AskMen Grooming Awards "Best Natural Alternative for Hair Loss."
⚠ Pipette opening note already present — apply to Promote and Prevent as well. rosemary oil for hair growth paraben-free cruelty-free
Active Product Description
6
Bring Back Your Best Hair — Hair Growth Serum That Targets the Root Cause
évolis Reverse Activator is a clinically tested hair growth serum and thinning hair treatment built around one insight: your hair has a biological stop-signal. A protein called FGF5 tells each follicle to stop growing and begin shedding — and most hair loss products never address it. Reverse Activator's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora (Japanese Tea Rose), and Swertia Chirata — blocks that stop-signal, extending the anagen (growth) phase so each strand grows longer before it falls.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% experienced reduced shedding by 120 days. Suitable for all hair types. Works on thinning hair, postpartum hair loss, and age-related shedding.
Weightless Formula
Non-greasy, fast-absorbing scalp serum for hair growth. Strengthened with keratin, hydrolyzed wheat protein, and rosemary oil for hair growth. Dries instantly — no residue. One bottle = 6–8 weeks of twice-daily use.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
évolis Reverse Activator is a clinically tested hair growth serum and thinning hair treatment built around one insight: your hair has a biological stop-signal. A protein called FGF5 tells each follicle to stop growing and begin shedding — and most hair loss products never address it. Reverse Activator's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora (Japanese Tea Rose), and Swertia Chirata — blocks that stop-signal, extending the anagen (growth) phase so each strand grows longer before it falls.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% experienced reduced shedding by 120 days. Suitable for all hair types. Works on thinning hair, postpartum hair loss, and age-related shedding.
Weightless Formula
Non-greasy, fast-absorbing scalp serum for hair growth. Strengthened with keratin, hydrolyzed wheat protein, and rosemary oil for hair growth. Dries instantly — no residue. One bottle = 6–8 weeks of twice-daily use.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
Full science narrative with clinical results. Strong for A+ content translation.
Backend Keywords — Spaces Only
≤250 chars · 130 chars used
postpartum hair loss hair growth accelerator thinning hair treatment hair loss serum scalp serum for hair growth rosemary oil for hair growth dry scalp treatment hair follicle treatment oil for hair growth hair treatment oils
10 terms, ~130 bytes. 120 bytes remaining — add: scalp oil, hair follicle treatment, hair growth oil spray. postpartum hair loss hair growth accelerator scalp serum for hair growth rosemary oil
Promote Activator
Hero Actives
Active Title
≤200 chars · 152 chars used
1
évolis Promote Activator — Hair Growth Serum for Longer Stronger Hair — Scalp Serum That Extends Your Hair's Growth Phase, Clinically Tested (1.7 fl oz)
Good. "Longer Stronger Hair" and "Extends Growth Phase" differentiate from Reverse. hair growth serum scalp serum activator
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 141 chars used
2
Clinically tested scalp serum for longer, stronger hair. Extends the natural growth phase with FGF5-blocking botanicals and Baobab hydration.
⚠ Recommend leading with the 95%/90-day clinical stat for above-the-fold conversion lift.
Active Bullet Points
BULLET 1
1
CLINICALLY TESTED: 95% OF USERS REPORT THICKER HAIR IN 90 DAYS — In 3 independent clinical studies, 95% of users reported visibly thicker hair within 90 days and 97% noticed significantly reduced hair fall by 120 days. Promote Activator is a hair growth serum for longer, stronger hair — developed by hair biologists to address the biological root cause of shedding and thinning, not just the surface symptom.
Strong — clinical data in Bullet 1. FGF5 mechanism implied.
BULLET 2
2
THE SCIENCE THAT MAKES PROMOTE DIFFERENT — YOUR HAIR'S GROWTH PHASE CAN BE EXTENDED: Hair grows, then stops, then sheds — that cycle is controlled by a protein signal in your follicle. Promote's three clinically studied botanicals (Sanguisorba Officinalis, Swertia Chirata, Rosa Multiflora) block that stop-signal — keeping follicles active longer so hair grows further before it falls. Enriched with rosemary oil and Baobab for antioxidant protection and lightweight hydration.
FGF5 stop-signal mechanism explained. Rosemary oil + Baobab present.
BULLET 3
3
HAIR SERUM FOR HAIR GROWTH WITH ROSEMARY OIL & BAOBAB: Beyond the growth-cycle botanicals, Promote is enriched with rosemary oil for hair growth and Baobab (nature's moisture miracle) for lightweight nourishment and deep hydration. This hydrating serum works on all hair types. Self-dosing pipette for precise scalp application. One bottle = 6–8 weeks twice daily.
"Rosemary oil for hair growth" present. "Hair treatment for dry damaged hair" covered.
BULLET 4
4
HAIR GROWTH ACCELERATOR FOR WOMEN & MEN — ALL HAIR TYPES: Promote Activator works as a hair growth accelerator for fine, thin, color-treated, or natural hair. Addresses hair loss treatments for women dealing with breakage, postpartum shedding, or hormonal thinning. No minoxidil, no hormones, no harsh chemicals. Results begin in 4–6 weeks. Full clinical results at 90–120 days of consistent twice-daily use.
"Hair growth accelerator" and "Hair loss treatments for women" both present.
BULLET 5
5
DEVELOPED BY HAIR BIOLOGISTS — CLEAN FORMULA, STYLIST RECOMMENDED: Free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. Recommended by professional stylists and trichologists. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Winner: AskMen Grooming Awards "Best Natural Alternative for Hair Loss."
⚠ Pipette note added. "Scalp serum for hair growth" and award both present.
Active Product Description
6
For Longer, Stronger Hair — Hair Growth Serum That Extends Your Growth Phase
EVOLIS Promote Activator is a clinically tested hair growth serum developed by hair biologists around one key discovery: your hair's growth cycle ends because of a biological stop-signal, not because the follicle is dead. A protein called FGF5 triggers each follicle to stop growing and shed prematurely. Promote's proprietary botanical blend — Sanguisorba Officinalis, Swertia Chirata, and Rosa Multiflora — blocks that signal, extending the growth phase so hair grows longer before it falls. Baobab adds deep hydration and antioxidant protection at every strand.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Suitable for all hair types including color-treated, fine, and thin hair.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
EVOLIS Promote Activator is a clinically tested hair growth serum developed by hair biologists around one key discovery: your hair's growth cycle ends because of a biological stop-signal, not because the follicle is dead. A protein called FGF5 triggers each follicle to stop growing and shed prematurely. Promote's proprietary botanical blend — Sanguisorba Officinalis, Swertia Chirata, and Rosa Multiflora — blocks that signal, extending the growth phase so hair grows longer before it falls. Baobab adds deep hydration and antioxidant protection at every strand.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Suitable for all hair types including color-treated, fine, and thin hair.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
Science narrative complete. Clinical results present.
Backend Keywords — Spaces Only
≤250 chars · 155 chars used
hair growth accelerator hair loss treatments for women hair growth oil for women hair volumizer for fine hair thinning hair treatment scalp serum for hair growth hair treatment for dry damaged hair rosemary oil for hair hair serum for hair growth hair growth treatment
10 terms, ~155 bytes. ~95 bytes remaining — add: scalp oil, hair follicle treatment, baobab hair serum.
Prevent Activator
Hero Actives
Active Title
≤200 chars · 171 chars used
1
évolis Prevent Activator — Hair Growth Serum & Dry Scalp Treatment with Rosemary Oil — Extends Your Hair's Growth Phase, Clinically Tested for Sensitive Scalps (1.7 fl oz)
"Dry Scalp Treatment" and "Rosemary Oil" trending. "Clinically Tested for Sensitive Scalps" differentiates from Reverse and Promote. dry scalp treatment rosemary oil for hair growth hair growth serum
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 153 chars used
2
Award-winning scalp serum that protects against premature hair loss. Clinically tested for sensitive scalps with rosemary oil, green tea, and mangosteen.
⚠ Add "Best Natural Alternative for Hair Loss" award name explicitly — establishes trust faster.
Active Bullet Points
BULLET 1
1
AWARD-WINNING DRY SCALP TREATMENT & HAIR GROWTH SERUM: AskMen Grooming Awards "Best Natural Alternative for Hair Loss." In 3 independent clinical studies, 95% of users reported increased hair thickness within 90 days and 97% noticed reduced shedding by 120 days. Prevent Activator calms sensitive and irritated scalps while protecting against premature thinning — the ideal hair growth serum for those who want to preserve what they have before loss accelerates.
Award and clinical data both in Bullet 1. "Preserve what you have" — differentiated positioning.
BULLET 2
2
THE SCIENCE OF KEEPING THE HAIR YOU HAVE — GROWTH CYCLE PROTECTION MEETS ROSEMARY OIL: Your hair follicle receives a biological stop-signal that ends each strand's growth phase. Prevent's proprietary botanical blend (Sanguisorba Officinalis, Swertia Chirata, Rosa Multiflora) blocks that signal — extending active growth before shedding begins. Combined with rosemary oil, green tea extract, and mangosteen for antioxidant protection and a calm, healthy scalp environment.
FGF5 mechanism + rosemary oil + green tea + mangosteen all present.
BULLET 3
3
HAIR GROWTH ACCELERATOR — NATURAL ALTERNATIVE TO MINOXIDIL: Prevent Activator targets the biology of hair loss without drugs, hormones, or harsh chemicals. No rebound shedding. No scalp irritation from chemicals. Works as a hair thinning treatment and scalp oil to extend the growth phase and reduce premature shedding. A science-backed natural alternative for those who prefer to manage hair health proactively — before significant loss occurs.
"Natural alternative to Minoxidil" — high search intent. "Hair thinning treatment" covered.
BULLET 4
4
HAIR LOSS TREATMENTS FOR WOMEN & MEN — SENSITIVE SCALP FORMULA: Developed by hair biologists specifically for sensitive, dry, and irritated scalps. Free from parabens, sulfates, silicones, and phthalates. Safe for color-treated hair. 100% cruelty-free. Ideal for hair loss treatments for women dealing with hormonal thinning or age-related hair changes — and for men with a family history of thinning who want to act early.
"Hair loss treatments for women" and men's family history angle — unique in category.
BULLET 5
5
HAIR THICKENING PRODUCTS FOR WOMEN & MEN — 6–8 WEEKS PER BOTTLE: Prevent Activator supports fuller, thicker hair over time by addressing scalp sensitivity while the growth-cycle-protecting botanicals keep each follicle active longer. One 1.7 fl oz bottle lasts 6–8 weeks with twice-daily use. Note: the precision pipette requires a firm first press to activate — this ensures exact dosing every use. Pair with évolis shampoo and conditioner for full-system results.
⚠ Pipette note added. "Hair thickening products for women & men" keyword present.
Active Product Description
6
Protect Your Hair Before the Thinning Starts — Growth Cycle Serum with Rosemary Oil
évolis Prevent Activator is a clinically tested scalp serum and dry scalp treatment for people in the early stages of hair change. Hair growth ends when a biological stop-signal (driven by FGF5) triggers each follicle to stop growing and shed. Prevent's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora, and Swertia Chirata — blocks that signal before it gains momentum, combined with rosemary oil, green tea extract, and mangosteen to support a calm, healthy scalp environment.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Ideal for sensitive or dry scalps, those with a family history of thinning, or anyone in the early stages of hair change.
AskMen Grooming Awards — "Best Natural Alternative for Hair Loss"
A recognized, award-winning alternative to Minoxidil. No hormones. No harsh chemicals. No rebound shedding.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
évolis Prevent Activator is a clinically tested scalp serum and dry scalp treatment for people in the early stages of hair change. Hair growth ends when a biological stop-signal (driven by FGF5) triggers each follicle to stop growing and shed. Prevent's proprietary botanical blend — Sanguisorba Officinalis, Rosa Multiflora, and Swertia Chirata — blocks that signal before it gains momentum, combined with rosemary oil, green tea extract, and mangosteen to support a calm, healthy scalp environment.
Clinically Tested Results
In 3 independent studies, 95% of users noticed increased hair thickness within 90 days. 97% noticed reduced hair fall by 120 days. Ideal for sensitive or dry scalps, those with a family history of thinning, or anyone in the early stages of hair change.
AskMen Grooming Awards — "Best Natural Alternative for Hair Loss"
A recognized, award-winning alternative to Minoxidil. No hormones. No harsh chemicals. No rebound shedding.
Paraben-free · Sulfate-free · Silicone-free · Phthalate-free · Color-safe · Cruelty-free
"Before the thinning starts" — differentiated angle not used by any competitor.
Backend Keywords — Spaces Only
≤250 chars · 140 chars used
hair growth accelerator dry scalp treatment rosemary oil for hair growth hair regrowth for men hair loss treatments for men hair follicle treatment thinning hair treatment scalp serum for hair growth hair loss serum oil for hair growth
10 terms, ~140 bytes. ~110 bytes remaining — add: scalp oil, dry scalp serum, hair growth oil.
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Reverse Thickening Shampoo
Hero Actives
Active Title
≤200 chars · 122 chars used
1
EVOLIS Reverse Thickening Shampoo for Hair Growth - Keratin Treatment for Thinning Hair and Hair Loss - Volumizing Shampoo (8.5 fl oz)
Core keywords present. "Hair growth shampoo" not in title — consider adding. keratin hair treatment thinning hair volumizing shampoo hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 125 chars used
2
Reverse the hair loss cycle with FGF5-blocking botanicals. Keratin-infused, sulfate-free volumizing shampoo for thinning hair. Clinically tested — 95% noticing thicker hair in 90 days.
Active Bullet Points
BULLET 1
1
Reverse the hair loss cycle – Reverse thickening shampoo helps those experiencing hair thinning, postpartum shedding, or aging hair. Infused with a hair growth serum, this rich-lathering formula gently cleanses the scalp while boosting volume and density.
thinning hair postpartum shedding
BULLET 2
2
Keratin Hair Treatment – Formulated with keratin and wheat proteins, this sulfate free shampoo helps strengthen fragile strands while improving overall hair resilience. Designed as a thickening shampoo with rosemary oil for hair growth, it leaves hair looking visibly fuller, stronger, and more voluminous.
keratin hair treatment sulfate-free rosemary oil for hair growth
BULLET 3
3
Proprietary Blend – A powerful hair growth shampoo with a unique blend of botanical actives and antioxidants to inhibit FGF5, a protein linked to hair aging and thinning. Extending the growth cycle, this shampoo works to nourish the scalp and support hair growth for men and women.
⚠ FGF5 mentioned but not explained. Recommend pairing with plain-language note as used in Activator listings.
BULLET 4
4
Developed by hair biologists - Free of parabens, sulfates, silicones, and phthalates, this volumizing shampoo is scientifically designed to restore scalp health and support stronger, healthier hair growth. Safe, cruelty-free, and recommended by hair stylists.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, use with Reverse Conditioner and Reverse Activator.
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth shampoo hair growth shampoo for men hair regrowth shampoos shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
Promote Nourishing Shampoo
Hero Actives
Active Title
≤200 chars · 86 chars used
1
EVOLIS Promote Nourishing Shampoo for Hair Growth – Strengthening Treatment for Longer, Stronger Hair (8.5 fl oz)
2024 People.com Lengthening Award not in title — consider adding for social proof. hair growth shampoo strengthening treatment
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 115 chars used
2
Sulfate-free shampoo for longer, stronger hair. Baobab + keratin + FGF5-blocking botanicals. Voted Best Lengthening Shampoo by People.com 2024.
Active Bullet Points
BULLET 1
1
Support Hair Growth & Strengthen Strands – Promote hair growth shampoo is a professional shampoo for dry, brittle hair designed to cleanse the scalp, fortify fragile strands, and support longer, stronger, more resilient hair. This advanced hair loss shampoo helps extend the growth phase while preventing breakage and premature shedding.
BULLET 2
2
Gentle Cleansing with Baobab & Keratin – Infused with Baobab, nature's moisture miracle, keratin, and a proprietary blend of botanicals, this sulfate-free shampoo removes buildup while replenishing moisture and enhancing shine. Perfect for those looking for hair growth shampoos, it leaves hair feeling clean, soft, and voluminous.
sulfate-free baobab keratin
BULLET 3
3
Proprietary Blend of Growth-Boosting Botanicals – This lengthening shampoo is enriched with FGF5-blocking botanicals (Sanguisorba officinalis, Rosa multiflora, and Swertia chirata) to help extend the hair's natural growth cycle. Combined with rosemary oil for hair growth, this scalp treatment nourishes the roots, reduces shedding, and promotes longer, stronger hair over time.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists – Formulated by experts in hair science, this cruelty-free shampoo is free from parabens, sulfates, silicones, and phthalates. Color-safe and stylist-recommended, it supports scalp health while strengthening strands for improved hair resilience and length.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, pair with Promote Conditioner and Promote Activator for a complete hair growth products routine.
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth shampoo hair growth shampoo for men hair regrowth shampoos shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
Prevent Anti-Aging Shampoo
Hero Actives
Active Title
≤200 chars · 100 chars used
1
EVOLIS Prevent Anti-Aging Shampoo for Hair Growth – Antioxidant-Rich Formula for Scalp Health & Stronger Hair (8.5 fl oz)
Good. "Anti-aging" differentiates. "Antioxidant-Rich" supported by Green Tea, Mangosteen, Vitamin E in INCI. hair growth shampoo scalp health antioxidant
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 140 chars used
2
Antioxidant-rich, sulfate-free shampoo that soothes sensitive scalps and protects against premature thinning with FGF5-blocking botanicals. Clinically tested.
Active Bullet Points
BULLET 1
1
Soothe & Protect Your Scalp - Prevent anti-aging shampoo is a hair growth shampoo designed to support scalp health and preserves the hair you have. Ideal for those with sensitive, dry, or irritated scalps, this gentle, sulfate-free formula soothes irritation, supports stronger strands, and promotes an optimal environment for healthy hair growth.
BULLET 2
2
Antioxidant-Rich Hair & Scalp Treatment - Enriched with Mangosteen, Green Tea, and Rosemary oil, this sulfate-free shampoo provides protection against environmental stressors while helping to hydrate and fortify strands for thicker, healthier-looking hair.
mangosteen green tea rosemary oil
BULLET 3
3
Powered by Science & Proven Botanicals - A proactive approach to scalp health. By blocking FGF5—a protein responsible for hair shedding—this advanced formula helps maintain stronger, longer-lasting hair, ensuring your strands stay in their natural growth phase for longer.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Free from parabens, sulfates, silicones, and phthalates, this cruelty-free shampoo gently cleanses while restoring scalp balance —perfect for those experiencing thinning hair, dryness, or scalp irritation.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing a healthier scalp within 90 days and 97% experiencing reduced scalp discomfort and improved hair resilience by 120 days. For best results, use with Prevent Conditioner and Prevent Activator as part of a complete scalp and hair care routine.
Backend Keywords — Spaces Only
≤250 chars · 210 chars used
hair growth shampoo hair growth shampoo for men shampoo for hair growth shampoo hair loss shampoo for thinning hair evolis cruelty free shampoo sulfate free shampoo thickening shampoo Hair thickening products for women Hair growth serum Hair loss shampoo hair oils for hair growth hair growth products hair growth oil
Reverse Thickening Shampoo — Travel Size
Hero Actives
Active Title
≤200 chars · 162 chars used
1
EVOLIS Reverse Thickening Shampoo for Thinning Hair and Hair Regrowth, Treating Hair Loss, Created with Botanical Actives for Noticeably Thicker, Fuller Hair - Travel Size (2 fl.oz)
⚠ "hair growth shampoo" missing from title. "Travel Size" present. Title is long — consider shortening. thinning hair travel size hair regrowth hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 110 chars used
2
Sulfate-free travel shampoo for thinning hair. Same clinically tested formula as full-size Reverse Shampoo. TSA-approved 2 fl oz.
Backend Keywords — Spaces Only
≤250 chars · 170 chars used
hair growth shampoo shampoo for hair growth shampoo for thinning hair evolis sulfate free shampoo thickening shampoo Hair thickening products for women Hair loss shampoo travel size shampoo travel shampoo tsa approved shampoo mini shampoo
Promote Nourishing Shampoo — Travel Size
Hero Actives
Active Title
≤200 chars · 91 chars used
1
EVOLIS Promote Nourishing Shampoo – Strengthening Treatment for Longer, Healthier-Looking Hair - Travel Size (2 fl oz)
Good. 2024 People.com Lengthening Award featured in Bullet 1. "Hair growth shampoo" not in title — opportunity. travel size strengthening treatment hair growth shampoo
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 120 chars used
2
Award-winning travel shampoo for longer, stronger hair. Baobab + keratin + FGF5-blocking botanicals. 2024 People.com Best Lengthening Shampoo.
Backend Keywords — Spaces Only
≤250 chars · 175 chars used
hair growth shampoo shampoo for hair growth shampoo for thinning hair evolis sulfate free shampoo thickening shampoo Hair thickening products for women Hair loss shampoo travel size shampoo travel shampoo tsa approved shampoo mini shampoo baobab shampoo
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Reverse Thickening Conditioner
Hero Actives
Active Title
≤200 chars · 122 chars used
1
EVOLIS Reverse Thickening Conditioner for Hair Growth - Keratin Treatment for Thinning Hair and Hair Loss - Volumizing Conditioner (8.5 fl oz)
Mirrors shampoo title structure — consistent branding. hair growth conditioner keratin hair treatment thinning hair
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 130 chars used
2
Keratin-infused, sulfate-free conditioner that reverses thinning and boosts volume. FGF5-blocking botanicals extend the growth phase. Clinically tested.
Active Bullet Points
BULLET 1
1
Reverse the hair loss cycle – Reverse thickening conditioner helps those experiencing hair thinning, postpartum shedding, or aging hair. Infused with a hair growth serum, this lightweight yet deeply nourishing formula hydrates the scalp while boosting volume and density.
BULLET 2
2
Keratin Hair Treatment – Formulated with keratin and wheat proteins, this sulfate free conditioner helps strengthen fragile strands while improving overall hair resilience. Designed as a thickening conditioner with rosemary oil for hair growth, it leaves hair looking visibly fuller, stronger, and more voluminous.
BULLET 3
3
Proprietary blend – a powerful hair growth conditioner with a unique blend of botanical actives and antioxidants to inhibit FGF5, a protein linked to hair aging and thinning. Extending the growth cycle, this conditioner works to nourish the scalp, detangle strands, and support hair growth for men and women.
BULLET 4
4
Developed by hair biologists – free of parabens, sulfates, silicones, and phthalates, this volumizing conditioner is scientifically designed to restore scalp health and support stronger, healthier hair growth. Safe, cruelty-free, and recommended by hair stylists.
BULLET 5
5
Visible results in 90 days – clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, use with Reverse Activator and shampoo.
Backend Keywords — Spaces Only
≤250 chars · 200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
Promote Nourishing Conditioner
Hero Actives
Active Title
≤200 chars · 101 chars used
1
EVOLIS Promote Nourishing Conditioner for Hair Growth – Deep Conditioning Hair Treatment for Longer, Stronger Hair (8.5 fl oz)
Good. "Deep Conditioning Hair Treatment" adds premium feel. hair growth conditioner deep conditioning
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 128 chars used
2
Deep conditioning, sulfate-free conditioner for longer, stronger hair. Baobab + FGF5 botanicals + keratin. Voted Best Lengthening by People.com 2024.
Active Bullet Points
BULLET 1
1
Support Hair Growth & Strengthen Strands – Promote hair growth conditioner is a professional conditioner for thinning hair designed to nourish the scalp, fortify fragile strands, and support longer, stronger hair. This advanced hair loss conditioner helps extend the growth phase while preventing breakage and premature shedding.
BULLET 2
2
Deep Hydration with Baobab – Formulated with Baobab, nature's moisture miracle, and a proprietary blend of botanicals, this deep conditioning hair treatment replenishes moisture, enhances softness, and protects against damage. It leaves strands stronger, healthier, and shinier.
BULLET 3
3
Proprietary Blend of Growth-Boosting Botanicals – This lengthening conditioner is enriched with FGF5-blocking botanicals (Sanguisorba officinalis, Rosa multiflora, and Swertia chirata) to help extend the hair's natural growth cycle. Combined with rosemary oil for hair growth, this sulfate-free conditioner deeply nourishes strands while helping to reduce shedding and promote longer, thicker hair.
BULLET 4
4
Developed by Hair Biologists – Formulated by experts in hair science, this cruelty-free conditioner is free from parabens, sulfates, silicones, and phthalates. Color-safe and stylist-recommended, it supports scalp health while strengthening strands for improved hair resilience and length.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing increased hair thickness within 90 days and 97% experiencing reduced hair loss by 120 days. For best results, pair with Promote Shampoo and Promote Activator for a complete hair growth products routine.
Backend Keywords — Spaces Only
≤250 chars · 200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
Prevent Anti-Aging Conditioner
Hero Actives
Active Title
≤200 chars · 106 chars used
1
EVOLIS Prevent Anti-Aging Conditioner for Fuller-Looking Hair – Antioxidant-Rich Formula for Scalp Health & Stronger Hair (8.5 fl oz)
⚠ CRITICAL: xlsx data shows "Conditiner" (typo) — verify if this is live on Amazon and fix immediately. anti-aging conditioner antioxidant scalp health
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 120 chars used
2
Antioxidant-rich, sulfate-free conditioner for sensitive scalps. Mangosteen + green tea + FGF5-blocking botanicals preserve the hair you have.
Active Bullet Points
BULLET 1
1
Soothe & Protect Your Scalp - Prevent anti-aging conditioner is a scientifically formulated thickening conditioner designed to support scalp health and hair vitality. Ideal for those with sensitive, dry, or irritated scalps, this gentle, sulfate-free formula helps maintain a balanced scalp while preserving the hair you have.
BULLET 2
2
Antioxidant-rich hair & scalp treatment - Enriched with Mangosteen, Green Tea, and Rosemary oil, this sulfate-free conditioner provides targeted protection against environmental stressors while helping to calm the scalp. These natural botanicals work to soothe and hydrate the scalp, and fortify strands for thicker, healthier-looking hair.
BULLET 3
3
Powered by Science & Proven Botanicals - A proactive approach to scalp health, the Prevent Conditioner is formulated with FGF5-inhibiting botanicals, including Swertia Chirata and Sanguisorba Officinalis, to help extend the hair's natural growth cycle. By blocking FGF5, this advanced formula helps maintain stronger, healthier hair.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Free from parabens, sulfates, silicones, and phthalates, this cruelty-free conditioner is scientifically crafted to support scalp health and stronger, fuller-looking hair.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing a healthier scalp within 90 days and 97% experiencing reduced scalp discomfort and improved hair resilience by 120 days. For best results, use with Prevent Shampoo and Prevent Activator.
Backend Keywords — Spaces Only
≤250 chars · 200 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products
Reverse Thickening Conditioner — Travel Size
Hero Actives
Active Title
≤200 chars · 108 chars used
1
EVOLIS Reverse Thickening Conditioner for Fuller-Looking Hair – Keratin Treatment & Formula for Thinning Hair - Travel Size (2 fl oz)
Good. Travel Size callout present. thinning hair keratin treatment travel size
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products travel size conditioner travel conditioner tsa approved conditioner mini conditioner
Promote Nourishing Conditioner — Travel Size
Hero Actives
Active Title
≤200 chars · 97 chars used
1
EVOLIS Promote Nourishing Conditioner – Deep Conditioning Hair Treatment for Longer, Healthier-Looking Hair - Travel Size (2 oz)
Good. 2024 People.com award in Bullet 1. deep conditioning travel size
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth conditioner hair growth conditioner for men hair regrowth conditioners conditioner for hair growth conditioner for hair loss conditioner for thinning hair evolis cruelty-free conditioner sulfate-free conditioner thickening conditioner Hair thickening products for women hair growth serum hair loss conditioner hair oil for hair growth hair growth products travel size conditioner travel conditioner tsa approved conditioner mini conditioner baobab conditioner
Loading insights…
Reverse Repairing Hair Mask
Hero Actives
Active Title
≤200 chars · 134 chars used
1
EVOLIS Reverse Repairing Hair Mask - Deep Conditioning Hair Mask for Hair Growth & Damage Repair - Hydrating Hair Mask for Dry, Damaged Hair (8 fl oz)
All key category terms present. "Hair Growth" + "Damage Repair" + "Deep Conditioning" covers search intent. deep conditioning hair mask hair growth damage repair hydrating hair mask
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 125 chars used
2
Deep conditioning hair mask for growth and damage repair. Keratin + collagen + FGF5-blocking botanicals. Leave on 10–15 min or overnight for best results.
Active Bullet Points
BULLET 1
1
Restores & Strengthens Hair – Reverse Hair Mask is a deeply conditioning hair mask designed to restore moisture, repair damage, and promote healthier, stronger hair. Ideal for those experiencing hair thinning, aging hair, or damage from styling and color treatments.
BULLET 2
2
Keratin Hair Treatment – This deep conditioning hair mask provides intense moisture to dry, brittle strands, helping to reduce frizz, enhance softness, and restore shine. Infused with hair oils for hair growth, it nourishes from root to tip while supporting stronger, healthier hair.
BULLET 3
3
Powerful Ingredients for Hair Repair – Formulated with a proprietary blend of natural actives and antioxidants, including keratin, collagen, and botanical FGF5 blockers, this protein hair mask helps strengthen weak strands, minimize split ends, and extend the growth phase for visibly healthier, more resilient hair.
protein hair mask FGF5 collagen keratin
BULLET 4
4
Developed by hair biologists – Free of parabens, sulfates, silicones, and phthalates, this hydrating hair mask is safe for color-treated hair and is cruelty-free. Scientifically crafted to improve scalp and hair health, created by hair biologists and trusted by hair stylists.
BULLET 5
5
Visible Results in 90 Days – Clinically tested, with 95% of users noticing improved hair texture and increased shine. For best results, use with the Reverse Activator as part of a complete hair growth and repair routine.
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask
Promote Nourishing Hair Mask
Hero Actives
Active Title
≤200 chars · 120 chars used
1
Promote Nourishing Hair Mask - Deep Conditioning Hair Mask for Hair Growth & Damage Repair - Hydrating Hair Mask for Dry, Damaged Hair (8 fl oz)
⚠ Missing "EVOLIS" brand prefix — fix for brand consistency. All other titles include "EVOLIS". Baobab (hero active) not in title. deep conditioning hair mask hair growth EVOLIS prefix
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 118 chars used
2
Deep conditioning hair mask for longer, stronger hair. Baobab moisture miracle + FGF5 botanicals + keratin. Leave on 10–15 min or overnight.
Active Bullet Points
BULLET 1
1
Nourish & Strengthen for Longer, Healthier Hair - a deep conditioning hair mask designed to fortify, repair, and deeply hydrate damaged strands. Perfect for those struggling to grow out their hair, it helps prevent breakage, lock in moisture, and support longer, stronger, healthier hair.
BULLET 2
2
Deep Hydration & Damage Repair - Infused with Baobab, nature's moisture miracle, this hydrating hair mask replenishes lost hydration, smooths frizz, and strengthens strands from root to tip. Rich in conditioning botanicals, it enhances elasticity and shine.
baobab deep hydration
BULLET 3
3
Proprietary Blend - Formulated with a patented blend of FGF5-inhibiting botanicals, including Sanguisorba officinalis, Rosa multiflora, and Swertia chirata, this hair repair mask helps extend the hair's natural growth cycle. By blocking FGF5, this Keratin hair mask supports longer, healthier hair.
BULLET 4
4
Developed by Hair Biologists & Trusted by Stylists - Scientifically crafted and free of parabens, sulfates, silicones, and phthalates, this cruelty-free hair conditioning mask is color-safe and recommended by hair stylists.
BULLET 5
5
Visible Results in 90 Days - Clinically tested, with 95% of users noticing improved hair texture and shine. For best results, use this protein hair mask alongside the Promote Shampoo and Promote Activator as part of a complete hair growth and repair routine.
Backend Keywords — Spaces Only
≤250 chars · 220 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask
Promote Nourishing Hair Mask — Travel Size
Hero Actives
Active Title
≤200 chars · 148 chars used
1
EVOLIS Promote Nourishing Treatment Mask - Deep Conditioning Hair Mask to Support Hair Growth - Hydrating Hair Mask for Dry, Damaged Hair - Travel Size (1 fl oz)
Good. All core keywords present. deep conditioning hair mask hair growth travel size
Backend Keywords — Spaces Only
≤250 chars · 230 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask travel size hair mask travel hair mask mini hair mask tsa approved hair mask
Reverse Repairing Hair Mask — Travel Size
Hero Actives
Active Title
≤200 chars · 146 chars used
1
EVOLIS Reverse Repairing Treatment Mask - Deep Conditioning Hair Mask to Support Hair Growth - Hydrating Hair Mask for Dry, Damaged Hair - Travel Size (1 fl oz)
Good. Mirrors Promote Travel Mask for consistency. deep conditioning hair mask hair growth travel size
Backend Keywords — Spaces Only
≤250 chars · 230 chars used
hair growth products hair mask hair care deep conditioning hair mask hair oils for hair growth hair mask for dry damaged hair growth serum hair growth deep conditioner for dry damaged hair collagen hair mask hydrating hair mask hair conditioning mask protein hair mask hair repair mask travel size hair mask travel hair mask mini hair mask tsa approved hair mask reverse hair mask
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Style + Treat Dry Shampoo
Hero Actives
Active Title
≤200 chars · 162 chars used
1
EVOLIS Style & Treat Dry Shampoo for Volume and Texture – Lightweight Texture Powder for Oily Hair – Clean Hair Care and Volumizing Hair Products for All Hair Types (5.2 oz)
Good. "Style & Treat" dual-use positioning clear. "Volumizing Hair Products" keyword present. dry shampoo volumizing hair products texture powder clean hair care
Item HighlightsNEW · JUL 27
≤125 CHARS · SEARCHABLE · VISIBLE IN SEARCH RESULTS & PDPS
≤125 chars · 118 chars used
2
Dry shampoo spray that absorbs oil, adds volume, and supports scalp health. FGF5-inhibiting botanicals. Non-comedogenic, residue-free — no chalk on dark hair.
Active Bullet Points
BULLET 1
1
Revives Hair with Volume and Texture – EVOLIS Style Treat dry shampoo and multi-use styling spray instantly absorbs excess oil and odor while delivering root lift, touchable texture, and weightless volume—no chalky residue, even on dark hair.
dry shampoo volume root lift dark hair
BULLET 2
2
Supports Scalp Health and Fuller-Looking Hair – Developed for all hair types, including those with thinning hair, shedding, or scalp sensitivity, this dry shampoo for women and men uses a blend of natural extracts and antioxidants to support scalp vitality and maintain healthy-looking strands. Ideal for extending time between washes while caring for the scalp.
scalp health thinning hair dry shampoo for women
BULLET 3
3
Powered by Antioxidants and FGF5-Inhibiting Botanicals – Infused with a proprietary blend of rosemary, green tea, and mangosteen, this natural dry shampoo supports the scalp's natural barrier and helps defend against FGF5, a protein linked to hair thinning. It's a powerful addition to any volumizing hair products or hair care routine.
⚠ FGF5 mention may confuse buyers new to the brand. Consider simplifying to "antioxidant botanicals that support scalp health" and saving FGF5 language for the activators.
BULLET 4
4
Non-Comedogenic and Residue-Free – This clean formula is non-comedogenic and free from sulfates, parabens, phthalates, and silicones. It won't clog follicles or leave behind powdery buildup, making it suitable for all hair types, including color-treated and keratin-treated hair.
non-comedogenic sulfate-free paraben-free
BULLET 5
5
Formulated by Hair Biologists, Recommended by Stylists – Like all EVOLIS hair products, this dry shampoo spray is backed by science and crafted for performance. Whether you're styling limp, oily hair or looking to boost volume on the go, it acts as a versatile volume powder, hair volumizer, and hair texture spray.
volume powder hair volumizer hair texture spray
Backend Keywords — Spaces Only
≤250 chars · 245 chars used
dry shampoo dry shampoo for women texture powder dry shampoo for dark hair travel dry shampoo volumizing hair products powder dry shampoo volume spray root lifter hair products hair texture spray hair volumizer hair products for women brunette dry shampoo volume powder non aerosol dry shampoo volumizing spray hair root touch up powder
PPC
Sponsored Products · ACoS · Strategy by product type · Data-informed opportunities
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Product Performance — Last Full Month
| Product | Sessions | Units | Revenue | Conv% |
|---|---|---|---|---|
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ℹ Sessions/Units/Revenue/Conv% pulled live from the Business Report sheet, every product in the catalog (not just activators).
What Good Looks Like — Benchmark Reference
Category ACoS Target
30–40%
TACoS Target
10–15%
Reverse Activator Conv%
22.95% ✓
Promote Activator Conv%
3.20% ✗
Category Conv% Benchmark
15–20%
Promote Revenue Gap
~$6,500/mo at 15% conv
At the 15% category benchmark, Promote's 1,125 sessions would yield ~169 units/month vs 36 today — a $6,600/mo revenue gap that is a listing problem, not a traffic problem.
Keyword Coverage Status
ℹ Keywords with recorded sales in the last 60 days, and where each one actually appears in that product's live listing content (Title, Item Highlights, Bullets 1–5, Description, Backend Keywords) — scanned from the Products Cache sheet.
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Search Terms — Last Full Month
Pulled live from the Ad Search Terms sheet · up to 25 terms per panel, or fewer if fewer qualify
🏆 Top Performing
ACOS < 40% · sorted by sales
| Term | Sales | ACOS |
|---|---|---|
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🔥 Wasted Spend
No sales · sorted by spend
| Term | Spend | Clicks |
|---|---|---|
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💡 Opportunities
High conv, underinvested
| Term | CVR | Spend |
|---|---|---|
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⚡ CPC Rising
Biggest jump vs prior month
| Term | Prior | Current |
|---|---|---|
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AI PPC Insights
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Organic
Keyword rank tracking · Fastest path to page 1
Organic rank is near-zero across all non-brand keywords.
All 59 tracked keywords show rank >306 except "evolis" (brand term, #4). The brand is 100% dependent on PPC for non-brand traffic — meaning any pause in spend collapses visibility entirely. Building organic rank velocity is the most important long-term growth lever in the catalog.
SUMMARY
This Week
B0CQSXSHZT holds rank 306 across all high-volume hair mask and growth keywords — the ASIN isn't indexed or is buried. B07SG6S4VV ranks #1 for the branded term "evolis." No rank movement is visible yet without a historical baseline.
✓ WIN
- B07SG6S4VV holds rank #1 for "evolis" with strong conversion potential
- EVO0014 and EVO0015 convert at 46.97% and 57.14% respectively
- EVO0001 drives $1,399.71 in revenue on 141 sessions at 20.57% conversion
⚡ ACTION
- Launch exact match PPC on "hair growth accelerator" (293 comps, 51.3% ABA)
- Launch "postpartum hair loss" exact match (661 comps, 25% ABA)
- Activate Prevent PPC on "scalp treatment" + "dry scalp treatment" — 0 sessions, all upside
- Add "scalp serum" to Prevent title — backend only today, needs title placement
💡 OPPORTUNITY
- "hair growth serum" — 71,798 vol, B0CQSXSHZT sits at rank 306, needs an indexing push
- "hair mask for dry damaged hair and growth" — high-value long tail, not yet targeted
- Upload Seller Central SQP data to replace Cerebro estimates
Weekly Rank Changes
Reading the Changes
Run Analysis to generate this week's recap.
| Keyword | Vol/Mo | ABA% | Prev Rank | Curr Rank | Change | Where in Listing | PPC Signal | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Run Analysis to populate this table. | ||||||||
Fastest Path to Page 1 — Activators
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Rank Changes Loading…
| Product | Keyword | Vol/mo | Earlier | Latest | Change | Where in Listing | PPC (Spend · Sales · ACoS) | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
Rows are sorted with anything needing immediate attention first (🔴), then best-performing, down to lowest-performing — not alphabetical or by volume.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Product mapping: Reverse = EVO0001 (confirmed). Promote = EVO0005, Prevent = EVO0009 — pulled from the Insights → Products tab, not yet verified against the master SKU list.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Product mapping: Reverse = EVO0001 (confirmed). Promote = EVO0005, Prevent = EVO0009 — pulled from the Insights → Products tab, not yet verified against the master SKU list.
⚡ ACTION
- Add "hair growth shampoo" to Reverse + Promote shampoo titles — currently missing from both. Highest-volume shampoo keyword.
💡 OPPORTUNITY
- Promote Shampoo: build Sponsored Brand campaign featuring the People.com 2024 Lengthening Award in headline copy
- Prevent Shampoo: target "anti-aging shampoo" + "scalp treatment shampoo" — unique niche terms with low competition
Fastest Path to Page 1 — Shampoos
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Rank Changes Loading…
| Product | Keyword | Vol/mo | Earlier | Latest | Change | Where in Listing | PPC (Spend · Sales · ACoS) | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
Rows are sorted with anything needing immediate attention first (🔴), then best-performing, down to lowest-performing — not alphabetical or by volume.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
⚡ ACTION
- ⚠ EVO0011 title has typo "Conditiner" — fix immediately before any PPC spend on this ASIN
- Launch PPC on "hair growth conditioner" + "conditioner for thinning hair" as Reverse Conditioner core terms
💡 OPPORTUNITY
- Promote Conditioner: Sponsored Brand with People.com award headline — "Voted Best Lengthening Conditioner 2024"
Fastest Path to Page 1 — Conditioners
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Rank Changes Loading…
| Product | Keyword | Vol/mo | Earlier | Latest | Change | Where in Listing | PPC (Spend · Sales · ACoS) | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
Rows are sorted with anything needing immediate attention first (🔴), then best-performing, down to lowest-performing — not alphabetical or by volume.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
⚡ ACTION
- ⚠ Promote Mask (EVO0008) title missing "EVOLIS" prefix — fix for brand consistency before PPC spend
- Launch PPC on "deep conditioning hair mask" + "hair mask for hair growth" as core terms for both masks
💡 OPPORTUNITY
- Reverse Mask: unique angle on "collagen hair mask" — in INCI, low competition, defensible claim. Add to title if character limit allows.
Fastest Path to Page 1 — Hair Masks
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Rank Changes Loading…
| Product | Keyword | Vol/mo | Earlier | Latest | Change | Where in Listing | PPC (Spend · Sales · ACoS) | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
Rows are sorted with anything needing immediate attention first (🔴), then best-performing, down to lowest-performing — not alphabetical or by volume.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
⚡ ACTION
- Own "dry shampoo for dark hair" — residue-free claim is genuine, low competition, and differentiates from mass brands. Launch exact match.
- Add "dry shampoo for thinning hair" to listing copy explicitly — évolis has a genuine claim (FGF5 botanicals, scalp health) that no mass brand can make
💡 OPPORTUNITY
- Consider "non comedogenic dry shampoo" as a Sponsored Brand headline — unique, defensible, and likely uncontested by any current competitor
Fastest Path to Page 1 — Dry Shampoo
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Rank Changes Loading…
| Product | Keyword | Vol/mo | Earlier | Latest | Change | Where in Listing | PPC (Spend · Sales · ACoS) | Recommended Action |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
Rows are sorted with anything needing immediate attention first (🔴), then best-performing, down to lowest-performing — not alphabetical or by volume.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.
Where in Listing and PPC are always live — recomputed from the listing-copy and ad-search-terms sheets on every page load. PPC is exact-match only (a keyword tracked as "hair growth serum" won't catch spend under "hair growth serums") — a wrong fuzzy match that looks confident is worse than an honest "No spend."
Recommended Action shows the ✨ AI-written recommendation (factors in rank change, PPC performance, and listing placement together) whenever one exists for that keyword — generated by Run Analysis, not on every page load, so it's only as fresh as the last time someone clicked it. Keywords Run Analysis hasn't covered yet fall back to a simpler rank-only rule, shown without the ✨.
Where in Listing reflects the live listing copy as of its last sync only — it can't show when a keyword was added, since the listings sheet doesn't keep dated history.